Javier Godoy


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Contrary to popular belief however, everyday consumers aren’t flocking to social media to build relationships with their favorite brands or local businesses. The truth is that consumers are using the likes of Twitter, Facebook, Google Plus, et al. to connect with friends and family

People use social networks to connect with friends and family, sometimes brands Brian Solis

(via Derek Sivers: How to start a movement | Video on TED.com)

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